There are four elements to your success in retail:
Great Products – having the right products in the right amounts merchandised the right way at the right prices to make your customers happy and make the registers sing.
Great Customer Service – providing a top notch experience for your customers through a fabulous, well-trained, friendly and caring staff with customer-friendly services and attitude.
Great Marketing – getting the word out about your business in a consistent and well-planned manner with a powerful message that connects deeply and drives traffic through the doors
Great Financials – knowing where your money is and what it is doing to help you succeed
The problem is that you have to make a lot of mistakes before you become an expert in any one of these areas.
Rare is the independent retailer who is strong in all four categories.
Few have mastered even three.
Most independent retail owners are strong in only one or two.
All think they know more than they do (except those of you exceptionally smart enough to know better.)
Which are you?
Me? I’m one of the Few. No, I can’t help you with your financials. Not my thing. But if you’re looking for a resource to help you understand Marketing, Inventory Management (including Pricing & Profit), and Staff Training, I can help.